University of Waterloo

University of Waterloo UCRU brochure

Brand Development Problem The university continually has new projects requiring logo development as part of their growing portfolio of brands. Strategy Design logos and marketing materials that reflect the unique project objectives while having brand synergy with the university. Solution Project logos, brand guides and marketing materials strategically designed to communicate each project’s unique mission…

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Empower Simcoe

Empower Simcoe Stationery Design

Corporate Rebrand Problem Name similarities between agency and unrelated government office caused confusion and lack of brand identity both internally and externally. Strategy Developed a new brand strategy complete with new name, logo and brand story that reflects the agency’s true mission. Solution New name Empower Simcoe reflects an inclusive community that empowers positive change.…

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Drayton Entertainment

Drayton Entertainment Backstage Featured Image

Lesley and her team are friendly, creative, efficient, and really easy to work with. We appreciate how they always meet deadlines and offer strategic solutions to project challenges. They are professional, positive, personable and packed with creative ideas. LWDG is an excellent firm capable of handling projects of any size and scope. – Amanda Kind,…

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Mar-Co Clay

Mar-co Clay baseball diamond turf

Marketing Refresh Problem All marketing materials required updating in order to look relevant and maintain competitiveness. Strategy Position the brand as a market-leader showcasing industry thought-leadership in its product design. Solution Designed and executed professional marketing materials communicating industry expertise and unparalleled product performance. We delivered Corporate/Marketing Collateral | Packaging | Advertising | Signage Looking…

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Homewood Research Institute

HRI statistics in an infographic

We have engaged Lesley Warren Design Group for a number of services, including brand design, annual report development, and various creative projects since 2017. Lesley’s team is professional, reliable, and highly skilled. They always get our projects finished on-time and on-budget. We would absolutely recommend LWDG to anyone seeking creative, branding, and marketing services. -…

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Ditanu Automated Solutions

Ditany Automated Solutions Brand Guide

Corporate Rebrand & Rollout Problem Brand lacked identity and sophistication for growth aspirations. Strategy Reposition the brand as end-to-end automation solution provider to aid in strategic industry growth. Solution New brand strategy complete with logo and brand guide, as well as marketing communications support for brand roll out. We delivered Strategy | Brand Development |…

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Historical Branding Solutions

Choice Hotels Strength Through Diversity Book Cover

Corporate Book Publications Problem Capture and commemorate the essence of an organization through its people, past and future aspirations. Strategy Collaboratively design page layouts and brand elements to visually portray the brand, their people and the emotion behind the stories being told. Solution A beautifully bound coffee tablebook that celebrates a company’s journey and will…

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Styleyes Fashion Crate

Styleyes business card on clothing

Absolutely loved working with Lesley and her team on developing the brand strategy for my company. They were creative, easy to work with and always kept to their timelines. Highly recommend. – Nancy Wiskel, Styleyes Fashion Crate New Brand Development Problem New business requiring a clear brand strategy and identity to launch online subscription box…

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Crump Group – Dog Delights

Dog Delights Packaging

Package Redesign Problem Needed a new look for product line of dog treats Strategy Develop a package to reflect a premium product, made from high quality, locally-sourced fresh ingredients to keep your dog safe and healthy. Solution  An artisanal design using illustrations and bold colours to highlight and differentiate product line flavours. Badging used to…

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Historical Branding Solutions – Downsview Kitchens

We delivered Book Design | Photography | Brand Development | Video Looking for a creative partner? Let’s Chat 105 Randall Drive, Unit 2 Waterloo, Ontario  N2V 1C5 519.634.1124 let’s connect!   © 2023 W Design Co. All rights reserved. Privacy Policy

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