Adventure 4 Change is a not-for-profit organization that helps reduce the barriers that newcomers face that puts them at a distinct disadvantage and undermines their ability to thrive and achieve their aspirations. Their vision is to ensure the racialized community members find decent work and reduce inequalities, while providing access to all available resources that support sustainable communities and economic growth. In order to fulfil their vision, they needed to rethink their brand in order to build more community awareness by having a brand that truly reflects who they are and their important work. We worked closely with their Executive Director to finalize their brand strategy, then worked to develop a new brand identity complete with logo, tagline, and full brand guidelines.

Logo Interpretation

The circular emblem contains three individuals representing the newcomers to our communities Adventure 4 Change serves. As a community-centric organization, people are at the heart of all we do. Above these individuals is a shining sun representing a warm force of positivity to uplift and transform. Just as we need the sun to sustain life, we need to build sustainable communities represented by the inclusion of nature, a butterfly and leaf, in harmony with people. As a people focused organization, the speech balloon, represents communication and connection between people, partners, resources, and our communities. Overall, the brand emblem colour pallet is bright, cheerful, and revitalizing. The logo inspires change through positive transformation attained through truly making an impact within communities through the people who sustain and support them.

We continue to work with Adventure 4 Change as their agency of record to support their brand rollout including signage, swag, eblast, collateral, banners, social media and website design refresh. We look forward to continuing to support and nurture their brand by providing ongoing strategy, marketing and design solutions that sustains their meaningful work.


“The first time I met the team from W Design Co. I felt a breath of fresh air from a team of experts who respected our organization irrespective of our size. Their timely submission of a proposal following this meeting as well as commitment to timelines made working with them easy and productive. W Design Co. has a team of patient individuals who know their job well yet have the human empathy to listen and work with you to co-create what you need with their creative expertise and experience. This team can work with any organization! For a community-led organization like ours, it takes their expressed values of openness and compassion to achieve a successful brand development project like we just did. I appreciate the team at W Design Co. and look forward to keeping them as our experts for anything brand, marketing strategy, design and (or) implementation in the future.”

– Oluseun Olayinka, Executive Director