Vive Development

Vive Development reinvigorates our local communities by renovating and building modern rental living spaces in vibrant urban neighbourhoods in Kitchener, Waterloo and Cambridge. Their passion is creating modern, sustainable rental properties that intentionally integrate into mature communities that have access to existing public transit, shopping, parks and restaurants.


Every new property whether being built from the ground up or reimagined has a story to tell. Our job is to collaborate with our client to understand their vision for the property, the potential audiences who would live there and the unique characteristics that make it somewhere someone would want to call home. For the Market Flats project, the brand strategy and identity was inspired by its physical proximity to the Kitchener Farmer’s Market. The name is universally appealing, while communicating a sense of place. Flats was added to make the property sound more youthful and modern to target a younger career driven demographic. The icon used in the logo is a line drawing derived from the building’s original rendering, making it highly recognizable, memorable, and relevant.


Once we established a unique name and brand identity, we worked to further define the brand’s look and feel visually. We rolled out the website, social accounts including post planograms as well as the sales and marketing collateral required. Throughout each phase of this construction process we have supported Vive Development with all of their marketing needs. We have supported the following developments: Market Flats,
Ophelia, The Carmine, The Woodside, The Winston, and The Maverick.


We also supported the evolution of the Vive Development corporate brand strategy,
social media strategy, and new corporate website.


“As a local developer to the KW Region, it was important for us to partner with a marketing firm that was familiar with the communities and neighbourhoods in which we work. Further to their proven track record of brand development, W Design Co. is now an integral extension of our marketing team, bringing our brand vision to reality for various projects, and our own firm specifically. We will continue to partner with the W Design Co. team for their creativity, ability to work with speed and efficiency, and design that exceed expectations.”

– Lindsey Bett, Director, Sales & Marketing