Package Design Problem Packaging lacked hierarchy and visual appeal Logo did not meet visual standards Strategy Create package design that is more distinguished and unified across entire product line Modernize brand identity and make the product name and logo more prominent Solution We designed all new packaging with a clear brand and naming hierarchy that…

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Brand Development Problem To develop a new brand for The Knowledge Development and Exchange Hub and support their marketing efforts towards mental health promotion for children and youth in Canada. Strategy To develop an inclusive brand that communicates the vision and mandate of the organization while also aligning with the projects and broader audiences they…

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Branding & Package Design Problem To develop a new brand for a plant-based food manufacturer, including branding, packaging and marketing materials for an extensive product line of artisanal meat alternative frozen foods. Strategy To design a market relevant logo and eye-catching product packaging for a line of new meat-free products that visually attract the eye,…

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Research Institute for Aging

We have really appreciated the creative and collaborative approach at Lesley Warren Design Group. They supported our brand refresh and brought design concepts that reflected our future goals and were also rooted in our history and values. It was a great experience and we’re very pleased with the final products. – Hilary Dunn-Ridgeway, Director of Communications Brand…

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Vive Development

When we were looking for an agency partner to support our new development projects it was important to find a local agency that not only was familiar with the communities and neighbourhoods in which we work, but also had a proven track record of brand development. LWDG has become an integral extension of our marketing…

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Reids Heritage Homes

Piper's Grove Advertisement

Lesley and her team are true professionals, and so enjoyable to work with! They are thorough, thoughtful and always meet (or beat!) deadlines. Their work is always creative and well done, and we look forward to working with them on many more projects! – Katherine Richard, Reid’s Heritage Homes New Community Marketing Plan Problem Uniquely…

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McConville Omni Insurance Brokers

McConville Omni Postcard Marketing Materials

Re-branding creative genius. When we were considering a re-branding exercise for our company, we knew we needed best-in-class design as the war for customer attention is intense. Lesley Warren Design Group were excellent in guiding us through the process of considering everything that we are about and our values, and then translating that into a…

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University of Waterloo

University of Waterloo UCRU brochure

Brand Development Problem The university continually has new projects requiring logo development as part of their growing portfolio of brands. Strategy Design logos and marketing materials that reflect the unique project objectives while having brand synergy with the university. Solution Project logos, brand guides and marketing materials strategically designed to communicate each project’s unique mission…

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Empower Simcoe

Empower Simcoe Stationery Design

Corporate Rebrand Problem Name similarities between agency and unrelated government office caused confusion and lack of brand identity both internally and externally. Strategy Developed a new brand strategy complete with new name, logo and brand story that reflects the agency’s true mission. Solution New name Empower Simcoe reflects an inclusive community that empowers positive change.…

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Homewood Research Institute

HRI statistics in an infographic

We have engaged Lesley Warren Design Group for a number of services, including brand design, annual report development, and various creative projects since 2017. Lesley’s team is professional, reliable, and highly skilled. They always get our projects finished on-time and on-budget. We would absolutely recommend LWDG to anyone seeking creative, branding, and marketing services. -…

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