Package Design Problem Packaging lacked hierarchy and visual appeal Logo did not meet visual standards Strategy Create package design that is more distinguished and unified across entire product line Modernize brand identity and make the product name and logo more prominent Solution We designed all new packaging with a clear brand and naming hierarchy that…

Read More


Branding & Package Design Problem To develop a new brand for a plant-based food manufacturer, including branding, packaging and marketing materials for an extensive product line of artisanal meat alternative frozen foods. Strategy To design a market relevant logo and eye-catching product packaging for a line of new meat-free products that visually attract the eye,…

Read More

Grand River Foods

Grand River Foods Chicken

CPG Package Design Problem Packaging required for new or existing products in CPG portfolio. Strategy Understand the competitive and regulatory environment along with each product’s unique positioning and value proposition. Solution Attractive, relevant package design, designed for maximum shelf-impact while communicating a clear brand position and regulatory compliance. Looking for a creative partner? Let’s Chat…

Read More

Styleyes Fashion Crate

Styleyes business card on clothing

Absolutely loved working with Lesley and her team on developing the brand strategy for my company. They were creative, easy to work with and always kept to their timelines. Highly recommend. – Nancy Wiskel, Styleyes Fashion Crate New Brand Development Problem New business requiring a clear brand strategy and identity to launch online subscription box…

Read More

Crump Group – Dog Delights

Dog Delights Packaging

Package Redesign Problem Needed a new look for product line of dog treats Strategy Develop a package to reflect a premium product, made from high quality, locally-sourced fresh ingredients to keep your dog safe and healthy. Solution  An artisanal design using illustrations and bold colours to highlight and differentiate product line flavours. Badging used to…

Read More

Tara Foods

Tara Foods Burger Packaging photo

Package Design for Retail Frozen Meat Line Problem Client required compliant packaging for new retail line of frozen packaged meats. Strategy Develop the positioning strategy and package artwork to create a differentiated product offering that stands apart from the competition. Solution An artisanal package design that speaks to the long standing quality and craftsmanship in…

Read More