Corporate Rebrand

Empower Simcoe Brand Guide


  • Name similarities between agency and unrelated government office caused confusion and lack of brand identity both internally and externally.


  • Developed a new brand strategy complete with new name, logo and brand story that reflects the agency’s true mission.


  • New name Empower Simcoe reflects an inclusive community that empowers positive change.
  • Strengthen external community and government relations with a clearly defined Purpose, Vision and Mission.
  • Employees excited, motivated and unified around new compelling brand promise of “Be. Belong. Thrive.”

We delivered

Strategy | Brand Development | Communication Plan | Corporate/Marketing Collateral

Empower Simcoe Logo
Empower Simcoe Brand Guide
Empower Simcoe Stationery Design

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