Re-branding creative genius.

When we were considering a re-branding exercise for our company, we knew we needed best-in-class design as the war for customer attention is intense. Lesley Warren Design Group were excellent in guiding us through the process of considering everything that we are about and our values, and then translating that into a look and feel that customers can understand and engage with. We are thrilled not only with the design of our new brand, but in how LWDG is now still helping us integrate the design throughout all of our customer interactions.

Thank you Lesley, it was a daunting task for us and you guided us through it with grace and professionalism.

Ed Meiering, McConville Omni


Corporate Rebrand & Rollout

McConville Omni Postcard Design


  • Name M2O was misunderstood and confusing.
  • Logo did not meet visual standards.
  • Brand’s positioning was unclear.


  • Develop a brand strategy conveying a clear market position.
  • Create a new brand identity – name and logo that embodies the strategy.


  • Brand strategy - protection through understanding using empathy to provide a thoughtful customer-centric experience.
  • Name selection and logo development executed brand’s new Vision and Mission.

We delivered

Strategy | Brand Development | Corporate/Marketing Collateral | Advertising | Social Media | Trade Show Booth | Signage

McConville Omni Tradeshow materials
McConville Omni Social Media Content Creation

Looking for a creative partner?