Working with LWDG on the Simpson Print brand strategy helped to clarify our Purpose, Vision and Mission, resulting in a truly inspired brand story. I was empowered by this process to redesign our website and begin to showcase the story behind Simpson Print and our over 50-year journey. Translating our brand strategy into a visually impactful design and digital brand experience, has elevated our brand's positioning and rallied internal excitement. I greatly appreciated LWDG's ability to decode my ideas and bring them to life. I couldn't be more pleased with the end result, and look forward to navigating our next 50-years. Lesley Warren and her team are a boutique style agency with the most exceptional ideas, talent and experience.

- Carla Johanns, President


Brand Strategy & Website Redesign



  • Existing website lacked identity and delivered a poor online experience.


  • Created a brand strategy to clarify brand positioning, messaging and visual identity.


  • Created a new website with new look and navigation for optimized CX.
  • Developed a new digital visual identity and social media rollout.

We delivered

Brand Strategy | Digital Brand | Social Media | Website Development | Collateral | Copywriting | Digital Marketing | Brand Guide | Brand Refresh | Eblast | Brand Identity


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