Package Design for Retail Frozen Meat Line

Tara Foods Chicken Sausage and Beef Burger Package Design

Problem

  • Client required compliant packaging for new retail line of frozen packaged meats.

Strategy

  • Develop the positioning strategy and package artwork to create a differentiated product offering that stands apart from the competition.

Solution

  • An artisanal package design that speaks to the long standing quality and craftsmanship in every batch. Enticing product photography was used for taste appeal and to stand out on the shelf.
  • Compliant labelling included regulatory information as well as claims pertaining to animal health and wellness to further position product as high care and quality.

We delivered

Brand Development | Strategy | Package Design

Tara Foods Chicken Sausage Packaging Design
Tara Foods Pork Sausage Spicy and Mild Package Design
Tara Foods Chicken Burger Packaging Mockup

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