Ad Campaign
Problem
- To create a brand awareness and positioning print advertising campaign targeting Canadian contractors in the HVAC industry through trade magazines.
Strategy
- To maintain Viessmann’s market position as an industry-leading heating solution provider whose products are highly trusted, and offer innovative technologies and solutions that make life more comfortable for HVAC contractors and homeowners.
Solution
- We created a multi-ad campaign that clearly communicated Viessmann’s positioning as an expert in boiler heating solutions in order to increase product sales while building and strengthening contractor relationships and loyalty.
We delivered
Strategy | Print Advertising | Marketing | Graphic Design | Branding